September 11, 2 018
5:30 pm Dinner Meeting
Social Media in the Workplace - Pros
Antoinette Blake, A.Blake Enterprises,
Approved for 1.25 SHRM PDC's and HRCI Certification Business Credits
More that 77% of Americans use at least one social media networking platform daily, the most popular being, Facebook, Twitter, Instagram and Blogs. However, the use of social media in the workplace teters on a fine line.
Word of Mouth can Become World of Mouth online which is a big advantage for most small businesses and it makes for great employee advocacy, when used appropriately. However, social media use can also drain employees' productivity levels and having greater exposure online also has the potential of negative risks, including negative feedback, information leaks, cyberbullying and hacking.
Therefore, when it comes to creating a social media policy for the workplace, there are definite pros and cons of its use.
Antionette Blake, who is more commonly known and widely recognized as a multi-award winning blogger is also a Branding and Social Media Communications Manager, Educator and Professional Speaker. Antionette hosts a weekly Podcast “Social Media Sunday with the Delaware Blogger” on Sundays at 6:00 PM EST on BlogTalkRadio.
As the owner of ABlake Enterprises, Social Media Management & Consulting she works with business owners and organizations on strategies to help them broaden their brand and expand their exposure online. Assisting them in creating and curating content for their targeted audience and working to ensure that they are engaging on the correct platform with consistency and creativity. She is also an Ambassador for the New Castle County Chamber of Commerce.
Antionette is recognized as a Subject Matter Expert (SME) and has presented on topics that include, Social Media Marketing and Blogging designed for business owners, students, management and the everyday user. Additionally, her expertise has led her to being a an Adjunct Instructor at Delaware Technical Community College teaching others how to get found by maximizing their social currency. She is a sought after, workshop facilitator, who has partnered with The Delaware Financial Literacy Institute, Delaware Economic Development Office, Milford Chamber of Commerce, Delaware Small Business Chamber of Commerce, New Castle County Chamber of Commerce, Independent Resources, Inc., IAAP, Dover High School, YWCADE, Seeds of Greatness, Women’s Business Center as well as the Public Libraries in the state of Delaware. Antionette was recently recognized and received the Entrepreneur of the Year Award, by the men of Psi Iota Chapter of Omega Psi Phi Fraternity, Inc. in Dover, DE.
Antionette collaborates with major brands in creating product reviews, sponsoring contests/giveaways and providing social media coverage at local events. She is the online content creator of two blogs, DelBlogger and DeDivahDeals. As the go to brand expert, Antionette is the Brand Ambassador for Drive Shop USA,Verizon Wireless, Depends for Walmart, and Jennie-O Turkey amongst others.
She has been featured in the following: Women’s Day and Parade Magazines, the September edition of Delaware Today Magazine as one of “36 Most Intriguing Delawareans”; online at Technical.ly.com; on WHYY Friday First as the “Boomer who Blogs”. She hosted a segment on MadHouseTV in Long Island and at a subsequent event in which WWE Superstar Ron “The Truth” Killings was announced as a Brand Ambassador for AAU Global Media Production Group.