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August 12, 2014 Dinner Meeting
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Join us on August 12, 2014 at 5:30 P.M. for a presentation on Social Media & Human Resources: Strategic Partners for Success by Meredith Chapman and Holly Norton of the University of Delaware

When: 8/12/2014
5:30 PM
Where: Christiana Hilton
100 Continental Dr
Newark 19713
United States
Contact: Laurie Sample

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Social Media & Human Resources: Strategic Partners for Success 
 Meredith Chapman and Holly Norton of the University of Delaware 

August 12, 2014 Dinner Meeting 
Christiana Hilton
Approved for 1.25 HR Certification Institute Credits 
Sponsored by


 Community Partner

Join us on August 12, 2014 at 5:30 P.M. for a presentation on Social Media & Human Resources: Strategic Partners for Success by Meredith Chapman and Holly Norton of the University of Delaware.

This engaging and interactive workshop will address three critical questions about the relationship between HR and social media.  How does an organization’s use of social media to market itself externally and internally affect human resource management?  How can human resource professionals contribute to their organization’s use of social media to achieve strategic goals?  And, which social media skills should human resource managers develop to lead the attainment of strategic business goals in the social media age?  The workshop will provide participants with key takeaways about leading and managing social media initiatives in the workplace to contribute to the implementation of an organization’s strategy.  The workshop is led by two dynamic instructors in the University of Delaware’s Social Media Marketing Strategy certificate program, one of the first of its kind in the nation.

Presenters:  Meredith Chapman, Director for Digital Communications and Program Director, Social Media Marketing Strategy Certificate, University of Delaware & Holly Norton, Instructor, Social Media Marketing Strategy Certificate

Meredith Chapman is director of digital communications at the University of Delaware, overseeing social media as well as regional media relations. Chapman began her career in television as a reporter and producer at WHYY-TV, a Philadelphia-based PBS affiliate. She then translated her journalism skills to public relations and went to work on Capitol Hill as a communication manager in the U.S. House of Representatives–expanding into the online and social media sphere. After six years in news and politics, Meredith ended up back at the University of Delaware, where she had earned a bachelor’s degree in communication and geography, and is currently pursuing her master’s degree in educational technology. Since starting her current position at UD in 2010, Chapman has revolutionized social media on campus, creating the UD Social Media Guide, portal, content submission system, primary and secondary account structure as well as policies for engaging in social media. She has been nationally recognized for her social media accomplishment and was named a top Social Media Professional for 2011 by PR News.

Holly Norton is a communications professional who specializes in digital strategy and social media production, analysis and marketing. Throughout her 15-year career at Gannett, Holly worked in the sports department as a copy editor and writer, launched Spark, a successful entertainment weekly focused on Delaware young professionals, and led the newsroom in social media development and strategy as the community engagement editor. As The News Journal and Delawareonline brand transitioned into a paid content business model, Holly designed and implemented a social media strategy for reporters and editors, a crisis and brand reputation management protocol and acted as a liaison between the marketplace and The News Journal staff. Holly has been recognized by Gannett corporate as a leading manager, recipient of Chairman’s Award, Individual Excellence Award, as well as received multiple Delaware Press Association awards for column writing and editing. She is also a University of Delaware alumnus, class of 1998.


5:30 p.m  Networking and Best Practice Sharing
6:00 p.m. Dinner and Networking
8:30 p.m. Adjournment

Please register by noon August 8, 2014
$30.00 DE SHRM Members & $40.00 at the door.
Guest registered by August 8 , 2014 by noon - $50.00
$55.00 Guests registering at the door.
$5.00 DESHRM Student Member
Cancellations for full refund must be received by noon August 11, 2014.
If your registration is not canceled you will be billed



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